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Creative

James Franco & Droga5 Embrace the 'Weird' in New Campaign for Scion

Droga5 New York, 2 years, 1 month ago

Hollywood stars Franco & Jaleel White take the road less travelled for ads directed by Randy Krallman

James Franco & Droga5 Embrace the 'Weird' in New Campaign for Scion

Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tubeman take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003. The wave of weird contains three 30 seconds TV spots created by agency Droga5 New York. One features the dual sides of Hollywood actor/artist Franco, while a second features White and a wax figure of himself as his best-known role, Steve Urkel from the 90s sitcom “Family Matters.” The third talent is a little untraditional, but definitely not unfamiliar – an inflatable tubeman (yes, those wacky flailing creatures found at car dealerships). Things get weird when it tries to hold a cup of coffee.


"Scion celebrates their differences from the rest of the car industry in a weird, funny way that I can appreciate,” said White. “I had a lot of fun working with them on the commercial.”

The new Scion commercials can be seen on Scion.com: “Franco and Franco”, “Jaleel and Wax Museum Urkel”, and “Recently Liberated Car Dealership Tube Man” are available now and two more spots: “Vampire with a Man Bun,” and “Stockphoto Business People” will roll out in the coming months.

“People who buy the iM and iA are independent-minded and our goal for this quirky campaign is to pique their interest in Scion,” says Doug Murtha, Scion general manager. “While Scion’s approach might be considered unique, it is designed to benefit our younger customers who want a streamlined purchase and ownership experience,”



Creative Agency

Account Director: Pat Rowley

Account Management: Leo Wong

Account Manager: Monte Hawkins

Associate Creative Director: Lisa Fedyszyn, Jonathan McMahon

Business Manager: Librado Sanchez

Chief Creative Officer: Ted Royer

Chief Strategy Officer: Jonny Bauer

Creative Agency: Droga5

Creative Chairman: David Droga

Creatives: (Chief Creation Officer) Sally-Ann Dale

Executive Creative Director: Neil Heymann

Group Account Director: Blake Crosbie

Head of TV / Production: Ben Davies

Producer: Rob Marmor

Project Manager: Connor Hall

Senior Art Director: Evan Schultz, Jen Lu

Senior Copywriter: Spencer LaVallee, Ben Bliss

Strategist: Dakota Green

Strategy: Hillary Heath

Strategy Director: Katy Alonzo

Music and Sound

Music Production: Q Department & Extreme Music

Sound Design: Heard City

Offline

Edit Assistant: Brendan Hogan

Edit Company: Mackenzie Cutler

Editor: Erik Laroi

Executive Producer: Sasha Hirschfield

Post Production / VFX

2D Artist: Caio Sorrentino

2D Lead Artists: Jade Kim

Executive Producer: Sean Costelloe

Post Production House: The Mill

Producer: Georgina Castle

Shoot Supervisor: Eric Pascarelli

Telecine: Mikey Rossiter

Production Company

Director: Randy Krallman

DOP: Nigel Bluck

Executive Producer: Carole Hughes

Producer: Ian Blain

Production Company: Smuggler

Category: Automotive , Cars

Genre: Comedy