Jack Morton Worldwide London Names Keith Chamarette Director of Digital
Award winning global brand experience agency Jack Morton Worldwide has appointed Keith Chamarette as the new Director of Digital, based in its London office. With over seventeen years’ experience as a digital specialist, Keith has worked for leading agencies including Positive Digital, Publicis Modem and WARL. He has led accounts for many premier brands including Dixon Retail, LG Electronics, Hewlett-Packard, BT, Tesco Clothing and Proctor & Gamble.
“I’m thrilled to be joining the team,” said Keith Chamarette, Director of Digital, London, Jack Morton Worldwide. “Jack Morton’s drive to create extraordinary work and the opportunity to develop an even more seamless unity between live experience and the digital world is what attracted me to the agency. Digital touch points are now such an integral part of everyday life; it is imperative that we are placing this behavioural insight and knowledge at the forefront of our planning and ideas.”
The digital team, led by Keith, is currently working with Freeview and has recently launched the latest phase of the brand’s ‘Entertainment. It’s even better when it’s free’ campaign. The online video campaign will run through to March.
Julian Pullan, President, EMEA, Jack Morton Worldwide, said: “Keith’s vast wealth of experience and creativity along with his clear passion for our industry is outstanding. He is an exciting addition to our EMEA team and I’m delighted to add his invaluable expertise to our work with clients across brand experience.”
The London office’s digital team is part of the Jack Morton Worldwide network and linked to Genuine Interactive, Jack Morton’s US-based full service digital agency.