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Hires, Wins & Business

Jack in the Box Worldwide Promotes Abhishek Razdan

The 120 Media Collective, 2 years, 11 months ago

Razdan named EVP & National Business Head

Jack in the Box Worldwide Promotes Abhishek Razdan

Abhishek Razdan, until recently Senior Vice President and Mumbai Business Head, has been promoted to Executive Vice President and National Business Head of Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, with immediate effect. 

In his new role, Abhishek will oversee both Mumbai and Delhi operations, as well as client relationships in Bangalore.  He will have overall responsibility for driving business growth and profitability as well as for strategic evolution.  Mairu Gupta, Vice President & Business Head – Delhi, will continue to run Delhi operations, reporting to Razdan.

Razdan joined Jack in the Box Worldwide as Head of Business Management in July 2012 and was promoted in 2013 to Business Head for Jack in the Box Mumbai after helping restructure and give focus and depth to the Agency.  He went on to demonstrate deft account management skills and business acumen and was a crucial part of big account wins including Pond’s Men, Vaseline, BeBEAUTIFUL and Nivea, helping create effective and award winning work and building successful client relationships on a consistent basis. Abhishek also championed the development of the Louis Philippe relationship, growing it into one of the agency’s most strategically robust, creatively exciting and award-yielding and financially rewarding clients. 

“Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space.  The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact.  Having won several large new businesses over the past year, and being well on our way along our strategic roadmap, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an “if” but a “when”.  We have a fairly detailed roadmap outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals”, said Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective.

Commenting on the promotion, Abhishek Razdan, Executive Vice President & National Business Head, Jack in the Box Worldwide said, “I am very excited to take on the new role. The strategy has been to be true Business Partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in Content and Digital Communications will get further cemented in times to come”.

 “Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future”, added Heather Saville Gupta, Chief Talent Officer, The 120 Media Collective.

Armed with a Masters in Communications Management from Symbiosis, Pune, Abhishek has around 13 years of experience in the communication industry. Prior to joining Jack in the Box Worldwide, he was at BBH, Publicis Ambience, Contract, Ogilvy and Hanmer MS&L, having closely worked with leading brands like Vaseline, Citibank, Shoppers Stop, Diageo, Cadbury’s, to name a few.

Founded in 2006, Jack in the Box Worldwide, in its sixth year, has grown tremendously not only in sheer employee strength across both Mumbai and Delhi offices, but has also evolved in terms of its core strategic and creative competency and a stable of leading global brands from across sectors. A pioneer in content marketing and content platforms, Jack in the Box Worldwide is an agency that has its core deeply rooted in strategy and brand understanding. With Unilever being one of its biggest clients, managing the digital marketing and social media for Pond’s Men, Vaseline and BeBEAUTIFUL.in, Unilever’s content publishing play, and Louis Philippe, Louis Philippe’s TheLabel.in, Epic TV, Pan Vilas, 7UP, XOLO, Godfrey Phillips, among others, Jack In The Box continues to attract leading brands, with several new account wins to be announced shortly. 

Jack in the Box Worldwide is currently in the process of rolling out its new positioning and identity to reflect its evolution from creative social media and digital agency to a strategic, integrated digital communications brand.  This is reflected in its recently redesigned website and a new logo that is a crisp, minimalist rendition of its comical clown mascot named Jack.  The new identity echoes an evolved, more contemporary and strategic approach towards brand building through the lens of content across multiple platforms and geographies.

Genre: People