J Walter Thompson Team to Represent Singapore at Cannes Young Lion
Four creative young women from J. Walter Thompson Singapore won the Film and Cyber categories at Mediacorp’s Young Creatives Competition last week, winning a trip to Cannes and entry into the Young Lions competition in June.
MediaCorp, which is Singapore’s official representative for the Cannes Lions Festival of Creativity, organises the Young Creatives Competition each year to pick the teams to represent the country in the Cannes Young Lions Competition.
This year, MediaCorp partnered with Children’s Society, giving contestants 48 hours to come up with a campaign to combat bullying in Singapore.
Ng Mei Mei and Jocelyn He, both junior art directors at J. Walter Thompson Singapore, won the Film category, while art director Pearlyn Chiam and copywriter Jeanette Tan won the Cyber competition.
This is the first year MediaCorp has run the Cyber competition, in addition to Film and Print.
The quartet will represent Singapore in those respective categories at the Cannes Young Lions Competition in June.
“People constantly ask me if there’s a shortage of female talent in our industry. This is proof that we’re not short on talented young women. We just need to make sure we encourage and support them as they move up in their career,” said Valerie Cheng, CCO of J. Walter Thompson Singapore.
“These four young women are all very sensitive, thoughtful creatives, which feeds into their work. Their ideas were simple, yet strategically effective for the brief. I’m so excited for them – and I know they’ll do Singapore proud at Cannes.”