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It's Sausage-ception in Droga5's Weird New Johnsonville Sausage Ad

Droga5 New York, 2 years, 4 months ago

M ss ng P eces' Ray Tintori directs an odd spot with a twist for Father's Day

It's Sausage-ception in Droga5's Weird New Johnsonville Sausage Ad

A few weeks ago, Johnsonville Sausage launched its first brand platform, “We don’t make sausage. We make family. And sausage.” with four witty TV spots. The new campaign demonstrates that for Johnsonville, it's the times we come together that make strangers into friends, friends into family and family even 'family-er'—and nothing brings folks together like Johnsonville Sausage.

And speaking of family, Johnsonville and Droga5 are making dads’ dreams come true this Father’s Day with their latest activation: Bratfast In Bed.

Launched on June 8, this new activation takes a twist on Father’s Day by encouraging families to wake Dad up with a juicy, sizzling brat, then tweet @Johnsonville or post a picture on Johnsonville’s Facebook wall to ignite a new Father’s Day tradition, using #BratfastInBed. To further explain “Bratfast in Bed,” check out this surreal, hilarious film here.

All year, Dad has been providing and caring for his family while awaiting the day that celebrates his efforts. So this year, Johnsonville is asking folks to skip the omelets and toolkits and thank Dad by giving him what he really wants: “Bratfast in Bed.”

Creative Agency

Account Director: Chris Einhauser 

Account Manager: Kate Tyler Monroe 

Chief Creative Officer: Ted Royer 

Chief Strategy Officer: Jonny Bauer 

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Creatives: (Chief Creation Officer) Sally­-Ann Dale 

Executive Producer: Jesse Brihn 

Group Account Director: Dan Gonda 

Group Creative Director: Scott Bell

Head of TV / Production: Ben Davies 

Project Manager: Amy Blitzer

Senior Art Director: Dan Kenneally 

Senior Copywriter: Ryan Raab 

Senior Producer: Verity Bullard 

Strategist: (Senior) Candice Chen, Nick Maschmeyer 

Strategy Director: Aaron Wiggan, (Comms) Brian Nguyen 

TV Producer: Rebecca Wilmer 

Music and Sound

Sound Mix: Calvin Hunting Pia @ One Thousand Birds


Edit Assistant: Will Kanellos 

Edit Company: M ss ng P eces 

Editor: Sam Zimman

Producer: Orlaith Finucane 

Post Production / VFX

Colourist: Aline Sinquin @ The Mill 

Production Company

Director: Ray Tintori 

DOP: Rob Leitzell 

Executive Producer: Ari Kuschnir, Kate Oppenheim, Brian Latt

Head of Production: Dave Saltzman 

Producer: Drew Houpt 

Production Company: M ss ng P eces 

Category: Food , Meat & Fish

Genre: Comedy