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It's Ready, Set, Go in W+K Tokyo's Night Racing Nike Spot

Wieden+Kennedy Tokyo, 2 years, 3 months ago

Intense & action-packed spot from up-and-coming film director Keisuke Hakomori

It's Ready, Set, Go in W+K Tokyo's Night Racing Nike Spot

Every start line is a green light. Every race is another record to beat. It’s a time to lace up and buckle up. Japan, start your engines. To build up the hype around the Nike Zoom Elite 8, Nike Japan took to the streets of Japan. Tokyo racers were invited to create their own world of street racing and push their boundaries of fast with the film 'Night Racers', launched today for Nike’s 'So Fast' campaign.

After midnight in Tokyo, one quiet street is dominated by the street racers. In an underground, high stake race that gets hearts beating and feet stomping, these racers push themselves to the limit. Because when you're this fast, your not just a runner. You're a Night Racer. 

The film was created by Wieden+Kennedy Tokyo with an up-and-coming film director Keisuke Hakomori. Nike Japan will leverage the campaign through online media and Nike’s social channels. On Sunday August 30, Nike Japan will culminate the campaign with a battle of speed during the one-mile night racing event “Tokyo Fastest Mile“ at Marunouchi.


Illustrator: Tadakazu Tadokoro

Creative Agency

Account Director: Ryan Johnson

Account Management: Tatsuya Horikoshi

Account Manager: (Coordinator) Chihiro Sasaki

Art Director: Yohei Adachi

Copywriter: Hiroki Ishiyama

Creative Agency: W+K Tokyo

Creative Director: Adam Koppel

Designer: Ayano Takase

Digital Producer: Reiko Kawaguchi

Digital Strategy: Greg White

Executive Creative Director: Mike Farr, Tota Hasegawa

Planner: Maria Correea

Producer: San Takashima

Music and Sound

Composer: Shotaro Tsurumaru

Music Production: Otoco

Sound Design: Akihito Narita

Sound Mix: Masaru Shinagawa


Edit Company: Omnibus Japan

Editor: Keisuke Hakomori

Online Editor: Hajime Murata

Post Production / VFX

Colourist: Ayako Osumi

Post Production House: Omnibus Japan

Producer: Tomoya Dobashi

Print / OOH

Retoucher: Marek Okon

Production Company

Art Director : Naoki Yoshimine

Directors: Keisuke Hakomori

DOP: Yusuke Suga

Producer: Hiroki Nakasone

Production Company: Geek Pictures

Production Manager: Takenori Hasegawa

Category: Clothing/fashion , Sports

Genre: Dialogue