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It's Dogs Vs Babies in Big Lots' Ultimate Battle for Cuteness, 2 years, 5 months ago

OKRP partners with GO's Charles Jensen for adorable Big Lots campaign

It's Dogs Vs Babies in Big Lots' Ultimate Battle for Cuteness

GO director Charles Jensen sends the adorable meter through the roof as babies and doggies compete in “A Battle for Ultimate Cuteness” in the new web campaign for Big Lots out of OKRP. 

The campaign features six short videos that show sweetly cooing infants and charmingly drooling canines battling it out for cute bragging rights in competitions of Debate, Telemarketing, Music Composition, Geography, Chess and Data Entry. While both teams prove utterly useless at the competitions at hand, the high level of cuteness in their feats is irrefutable.  Between one of the tykes giggling over a simple telephone and one of the pups eagerly licking a baby’s face—the winner is up in the air.


Advertiser: Big Lots

Creative Agency

Art Director: Britt Whitaker

CEO: Tom O’Keefe

Chief Creative Officer: Matt Reinhard

Copywriter: Dana Quercioli, Greg Mills

Creative Agency: O’Keefe Reinhard & Paul

Creative Director: Jen Bills

Executive Producer: Scott Mitchell


Edit Company: Whiskey & Bananas

Editor: Mark Jepsen

Executive Producer: Scott Mitchell

Production Company

Director: Charles Jensen

Executive Producer: Catherine Finkenstaedt, Adam Bloom

Line Producer: Greg Jones

Managing Director: Gary Rose

Production Company: GO

Production Manager: Desiree Laufasa

Category: Retail and restaurants , Retail stores

Genre: Comedy