It's a Lovely Day in Chandelier's Animated Spot for Target & TOMS
For the holidays, Target has collaborated with TOMS Shoes on a limited-edition collection of 50+ items, each under $50. The collaboration follows TOMS' One for One giving model so TOMS will gift either one week of meals, a blanket or pair of shoes to a person in need for every item purchased. Product will be in stores Nov. 16th.
Today, Target has launched their "One for One, For All" campaign in support of the collaboration. The campaign consists of broadcast, digital, online video and social. Chandelier was the lead creative agency; the campaign features a character inspired by TOMS founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give, the more than tree grows and can give back.
Advertiser: Target & TOMS
Animation Company: Psyop
Account Director: Alanna Lynch
Creative Agency: Chandelier
Art Director: Michael Scanlon
Creative Director: Richard Christiansen, Lena Kuffner
Producer: Rob Marmor
Category: Retail and restaurants , Retail stores