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It's a Lovely Day in Chandelier's Animated Spot for Target & TOMS, 2 years, 11 months ago

Psyop animates painterly ad for collaborative campaign

It's a Lovely Day in Chandelier's Animated Spot for Target & TOMS

For the holidays, Target has collaborated with TOMS Shoes on a limited-edition collection of 50+ items, each under $50. The collaboration follows TOMS' One for One giving model so TOMS will gift either one week of meals, a blanket or pair of shoes to a person in need for every item purchased. Product will be in stores Nov. 16th. 

Today, Target has launched their "One for One, For All" campaign in support of the collaboration. The campaign consists of broadcast, digital, online video and social. Chandelier was the lead creative agency; the campaign features a character inspired by TOMS founder, Blake Mycoskie. In the TV spot, the boy plants the seed of the “Giving Tree” based on the simple principle that the more you give, the more than tree grows and can give back. 


Advertiser: Target & TOMS


Animation Company: Psyop

Creative Agency

Account Director: Alanna Lynch

Creative Agency: Chandelier

Art Director: Michael Scanlon

Creative Director: Richard Christiansen, Lena Kuffner

Producer: Rob Marmor

Category: Retail and restaurants , Retail stores

Genre: Animation