ITN Productions Hosts a Non-Traditional Advertising Debate with ITV
ITV and ITN Productions hosted an open debate on how non-traditional advertising is helping brands engage and interact directly with consumers.
The debate was chaired by Campaigns’ Arif Durrani and the panellists include Simon Daglish – Group Commercial Director, ITV – Vicky Fox, Head of XMP, OMD – Pete Marky, Chief Marketing Officer, Post Office and Adam Barnett, Head of Commercials, ITN Productions.
The discussion shared insights on how pioneering creative, media and production solutions are presenting unique opportunities to connect with consumers out-side of the traditional formats.
Genre: Creative technology , Digital , Idents , PR , Strategy/Insight