Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

ITN Productions & adam&eveDDB Capture Britain's Tea Time for McCain

ITN Productions, 2 years ago

Fast-turnaround ads featuring user generated content of real families enjoying teatime

ITN Productions & adam&eveDDB Capture Britain's Tea Time for McCain

McCain and adam&eveDDB teamed up with ITN Productions to create four fast turnaround ads which ran from Monday to Thursday this week. 

Families across the country were invited to film themselves enjoying teatime and upload the footage to a dedicated McCain microsite for a chance to star in that days commercial. 

Content would be uploaded between 3pm and 6.45pm. ITN Productions pulled in selected clips and together with Adam&Eve constructed the edit. Approvals were given and the ad delivered to ITV by 7.30 to be TX'd on ITV at 8.45pm that night. 

Genre: Comedy , Creative technology , Editing , Idents , People , Stunts