Isobel Gets Super Serious About Everyone's Favourite Meat... Bacon
In advance of a new ATL brand launch for Danish bacon brand Danepak later this year, isobel has launched a social media and content campaign for bacon lovers fueled by Danepak, called The Serious Bacon Club.
The first activity from the club is a call to arms launch film, 'Welcome to the Serious Bacon Club', that isobel has produced in-house, as part of the agency's new content offering.
Fronted by the Danish founder of the Serious Bacon Club, Morten, the film features a series of bacon-obsessed individuals illustrating their love for Denmark's favourite food.
Directed by Rob Fletcher, Creative Director at isobel, the film will run on Facebook and other online media.
Head of Content at isobel, John Hobson, states: "Early on we knew the creative idea was strong enough to be expressed in different ways on different platforms. The Serious Bacon Club provides our long-term consumer relationship and we will hear lots more from Morten in the future."
Copywriter: Ben Stump, Simon Findlater
Creative Agency: isobel
Creative Director: Rob Fletcher, Dave Alexander
Director: Rob Fletcher
DOP: Paul Thompson
Production Company: isobel productions
Category: Food , Meat & Fish