Isobel Appoints John Hobson as New Head of Content
Isobel has announced the appointment of John Hobson as its new Head of Content.
Hobson arrives at isobel via The&Partnership where he was a director leading key client accounts, including Virgin Money, on content, strategy and social.
Commenting on his new role, Hobson says: “We don’t live in a world of 30 or 60 second TV spots anymore.
Modern brands tell stories using many different formats, tailoring the creative work each time to be fit for the medium. What attracted me to isobel was the shared belief that the best work and value for our clients comes from one team, fluent in all the platforms and happy to build ideas around them from takeoff”.
Prior to his time at The&Partnership, Hobson was digital director at creative comms agency Splendid where he picked up the best digital campaign award at the PRCA’s for his work with Marmite.
Paul Houlding, Managing Partner, isobel says: “Our mission is to help build a client’s brand in whatever channels are most appropriate. And we can only do this if we have the best brains around the table. John has one of the most interesting and varied backgrounds in content having started over a decade ago with ITN and I can’t think of a better person to develop our offer going forward”.