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Creative

Is McDonald's 'BagTray' The End of Takeaway Mess?

DDB EMEA, 2 years, 5 months ago

DDB Budapest's clever invention is a great way to eat takeaway

Is McDonald's 'BagTray' The End of Takeaway Mess?

DDB's Budapest office has come up with an innovative new idea for McDonald’s – the “Bag Tray” – which makes takeaway more convenient. 

The simple invention is a red paper tray, which is attached to the bottom of the bag. The bag part can be removed with one simple movement, revealing a serving tray.  




Animation

Illustrator: Adrián Bajusz

Creative Agency

Chief Creative Officer: Péter Tordai

Copywriter: Vera Länger, Giovanni Pintaude

Creative Agency: DDB Budapest

Design & Animation: Réka Horányi, Anita Kolop

Designer: Márk Dávid

Digital Business Director : Judit Majosi

Head of Art: Guilherme Somensato

Producer: Rozália Szigeti

Category: Fast food , Retail and restaurants

Genre: Experiential