Is McDonald's 'BagTray' The End of Takeaway Mess?
DDB's Budapest office has come up with an innovative new idea for McDonald’s – the “Bag Tray” – which makes takeaway more convenient.
The simple invention is a red paper tray, which is attached to the bottom of the bag. The bag part can be removed with one simple movement, revealing a serving tray.
Illustrator: Adrián Bajusz
Chief Creative Officer: Péter Tordai
Copywriter: Vera Länger, Giovanni Pintaude
Creative Agency: DDB Budapest
Design & Animation: Réka Horányi, Anita Kolop
Designer: Márk Dávid
Digital Business Director : Judit Majosi
Head of Art: Guilherme Somensato
Producer: Rozália Szigeti
Category: Fast food , Retail and restaurants