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Creative

Is Air France’s New Safety Demonstration Film The Most French Thing Ever?

BETC Paris, 2 years, 7 months ago

Want to travel à la française? Look no further than this beauty from BETC Paris

Is Air France’s New Safety Demonstration Film The Most French Thing Ever?

Air France re-invents the safety demonstration with this video created by BETC Paris and directed by choreographers ‘I Could Never Be A Dancer’.

Air France wants to offer all its passengers the pleasure of traveling à la française, and that in every minor detail.

The new safety demonstration video that will be shown on all long haul flights from the 1st of April comes in the style of a Vaudeville-like theatre piece. It’s light and funny, modern and elegant.

The demonstration is set to the company’s new theme music, ‘Warm in the Winter’, by Portland duo Glass Candy.


The video meets regulatory requirements and has been designed in cooperation with the Air France flight safety division and the French Civil Aviation Authority.

Advertiser

Brand: Air France

Creative Agency

Art Director: Marie-Eve Schoettl, Michael Madou (Assistant)

Copywriter: David Soussan

Creative Agency: BETC Paris

Creative Director: Jasmine Loignon

Executive Creative Director: Rémi Babinet

Music and Sound

Artist: GLASS CANDY

Creative Director: Christophe Caurret

Song: WARM IN THE WINTER

Sound Design: GREEN UNITED MUSIC : Frederic Monvoisin, Florine Perrault

Post Production / VFX

Post Production House: Raimbaut Gaffier

Production Company

Director: I Could Never Be A Dancer (Carine Charaire, Olivier Casamayou)

DOP: Kanamé Onoyama

Production Company: RITA: Camila Méndez, Yannis Cullaz

Category: Airlines , Travel

Genre: In-camera effects