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Irreconcilable Differences in O&M Gurgaon's Spot for Kohler Toilets

Ogilvy & Mather Asia Pacific, 2 years, 1 month ago

New commercial shot by Breathless Films' Vinil Mathew showcases new intelligent toilet

Irreconcilable Differences in O&M Gurgaon's Spot for Kohler Toilets

With the concept of millionaire toilets seeing a rise around the globe, Kohler - a global leader in kitchen and bath designs unveils their new campaign titled ‘Irreconcilable Differences’. As a part of this exciting campaign, Kohler showcases their commitment to design & technology by introducing yet another differentiated product - The Veil Intelligent Toilet. The Veil combines thoughtful design, powerful performance and user friendly functionality, giving a unique, innovative and luxurious experience to consumers.

The new Kohler campaign comprises an integrated outreach and engagement plan. This campaign will be spread across all platforms TV, Print & Digital. Featuring with this campaign is a TVC on irreconcilable differences directed by the experienced Vinil Mathew, from Breathless Films, who also directed the hit feature film Hasee toh Phasee. Interestingly this TVC shows how the new, unique and luxurious toilet – The Veil helps in reconciling a millionaire couple going through separation.

Commenting on the launch of this campaign, Mr. Salil Sadanandan, Managing Director, Kohler Kitchen and Bath, India: Veil is the perfect meld of design and technology. With the Veil Intelligent toilet, we are giving consumers a unique & luxurious experience. We wanted our communication to be different from the usual bathroom advertising, while staying true to the brand’s philosophy.

Irreconcilable differences campaign will strike a chord with consumers owing to its story and the fabulous Veil. The TVC revolves around a rich couple going through separation with the new product Veil playing a lead role. Kohler with the new product shows that a product can address the balance of luxury, innovation, elegance, and technology.

Conceptualized by O&M Advertising, Gurgaon, the campaign features a touch of Kohler’s trademark boldness, thus making it something of a landmark in a category that largely adheres to conventional communication themes. It is aimed at high-end luxury users and is the first step towards reimagining the brand core of 'Bold' and infusing it with luxurious texture.

Kapil Arora, President- O&M Advertising North, said: "By targeting the elite, you need to sell a luxury product to an audience that is not impressed by premium imagery alone. The result is an idea that is as compelling as its execution.

"The concept was born out of the need to drive luxury to the luxury livers in an imaginative way, said Ajay Gahlaut, Executive Creative Director, O&M Advertising, Gurgaon. "The truth is, Veil offers an experience that is simply too good to let go of. The film brings to life the increasing possessiveness that comes with luxury experiences today, in a way that hasn’t yet been explored in the category. With this campaign, Kohler aims to go big on TV along with retail, digital and social media engagement. To take this campaign to higher heights Kohler has roped in architects to recreate the TVC for digital.

Creative Agency

Account Supervisor: Arjun Shankar

Associate Creative Director: Amrish Kondurkar

Copywriter: Shreyansh Byala

Creative Agency: O&M Advertising, Gurgaon

Creative Director: (Sr) Nitin Srivastava

Executive Creative Director: Ajay Gahlaut

Planner: (VP) Sarabpreet Bedi

Planning Director: Saumya Baijal

Planning Director: Saumya Baijal

President: Kapil Arora

Production Company

Director: Vinil Mathew

Producer: Swadha Shetty

Production Company: Breathless Films

Category: Bathroom , Home appliances

Genre: Comedy