iProspect Names Britt Soeder Head of Owned Media
Market leading digital performance agency, iProspect, today announces the appointment of Britt Soeder as Head of Owned Media in the UK. Soeder joins from Greenlight and will be responsible for leading iProspect’s natural search team.
This is the latest in a series of outstanding hires, as iProspect continues to bolster its talented team of digital specialists and carve its place as the digital media agency of the future, focused on driving digital performance for its clients.
Soeder brings a wealth of experience gained from working across a range of brands and sectors including financial services, retail and travel. Joining Moneysupermarket in 2007, she was responsible for project managing the launch of the brand’s website in Germany, and most recently led the performance specialist Greenlight.
Matt Adams, Chief Media Officer at iProspect UK commented on the appointments: “Britt has built, grown and led performance businesses throughout her career. She will make a huge impact in one of our fastest growing service areas.”
Commenting on joining iProspect, Soeder said: “Google’s constant algorithm changes can make it challenging for brands to maintain organic visibility. I look forward to helping our clients, on both a global and national scale, to agilely navigate and take advantage of the ever-changing digital landscape.”