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Insure Your F**k-ups with Bensimon Byrne's Naughty Carnivore Club Spot, 2 years, 8 months ago

OPC/Family Style's Max Sherman shoots a cheeky new ad for the meat delivery service

Insure Your F**k-ups with Bensimon Byrne's Naughty Carnivore Club Spot

Carnivore Club, a meat-of-the-month club, was looking for a new way to sell subscriptions. Many products typically given as gifts are marketed as a form of forgiveness―flowers, chocolates and diamonds have been doing this for years. 

Carnivore Club partnered with Toronto-based creative agency Bensimon Byrne to make Carnivore Club the first product to market itself as a form of pre-emptive forgiveness. A gift you should give because we’re all bound to screw up eventually. They dubbed it F-Up Insurance. Now you can protect yourself from your mistakes before you even make them. Click here to get your 'F-Up Insurance'


Advertiser: Carnivore Club

Creative Agency

Associate Creative Directors: Dan Strasser

Business Director : Zeesh Hussain

Copywriter: Dave Thornhill

Creative Agency: Bensimon Byrne

Creative Director: Joseph Bonnici

Producer: Michelle Pilling

Project Manager: Patricia Tay

Music and Sound

Audio Post Production: Grayson Matthews

Creative Director: Jono Holmes

Producer: Bridget Flynn


Edit Company: Married to Giants

Editor: Leo Zaharatos, (Online) Darren Achim

Producer: Denise Scherer

Post Production / VFX

Colourist: Wade Odlum

Post Production House: Alter Ego

Producer: Caitlin Schooly

Production Company

Director: Max Sherman

Executive Producer: Liz Dussault/Harland Weiss/Donovan Boden

Producer: Dwight Phipps

Production Company: OPC / Family Style

Category: Food , Meat & Fish

Genre: Comedy