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Hires, Wins & Business

Innocean Names Mehta Mehta VP/Group Digital Creative Director

staging.lbbonline.com, 2 years, 8 months ago

Mehta was previously Head Creative Lead at West in San Francisco

Innocean Names Mehta Mehta VP/Group Digital Creative Director

Innocean USA is pleased to welcome Mehta Mehta as VP/Group Digital Creative Director

Mehta joins Innocean most recently from West in San Francisco – a multi-disciplinary creative collective that helps the world's most disruptive companies grow. As the Head Creative Lead, he reported directly to the company’s founder, Allison Johnson, who was the former VP of marketing at Apple, working side-by-side with Steve Jobs. Prior to West, Mehta served as creative director at Razorfish where he created new platforms and digital products for Mercedes-Benz. He also spent time at Tribal DDB working with the global Reebok team and R/GA where he served as a core member of the creative strategy team for Nike and Nokia.

Greg Braun, ECD, Innocean USA: "Mehta's mix of digital and traditional creative experience along with his expertise in digital technology platforms is undeniably a huge asset to our team. He brings a contagious energy and enthusiasm for the industry at large, and has a nimble way of infusing trends in entertainment and pop-culture into his creative output. We’re extremely excited to have him on-board.”

Mehta Mehta, VP/Group Digital Creative Director, Innocean USA: "Innocean is just a stone’s throw away from Hollywood, the heart of entertainment, and a quick flight to San Francisco, the hub of technology. To me, this makes Innocean perfectly positioned for the future of marketing," said Mehta. "We are a fresh energy in the industry with a committed team focused on shaking up traditional practices to create new ways to elevate our partners on the world’s stage."

Genre: People