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Innocean Australia Hooks Into Hyundai's All-New Sonata, 2 years, 8 months ago

With a cheeky campaign that introduces one badly annoying neighbour

Innocean Australia Hooks Into Hyundai's All-New Sonata

Hyundai has launched the first phase of its All-New Sonata campaign with a charming 60 second spot.
Created by agency partner Innocean Australia and directed by Finch's Nick Ball, the spot highlights what can happen when you let someone else get behind the wheel of the Sonata.

Creative direct Scott Lambert says: "It's rare to get a chance to create a visual narrative that can tell such a charming little story. The idea, talent and music marry perfectly together."

The campaign will also include a dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup, which starts on February 14th, and this will be followed later by a digitally-led content component. 


Advertiser: Hyundai Motor Company Australia

Brand Communications Manager: Kate Fabian

Managing Director: Oliver Mann

Marketing Coordinator: Luke Hartin

Senior Manager Marketing: Andrew Knox

Creative Agency

Business Director : Tim Hiley

Creative: Mike Lind

Creative Agency: Innocean

Creative Director: Scott Lambert

Producer: Tania Templeton

Music and Sound

Composer: Jonathan Dreyfus

Sound Design: Song Zu


Editor: Seth Lockwood - Method

Production Company

Director: Nick Ball

DOP: Ross Emery

Executive Producer: Rob Galluzzo

Producer: Julianne Shelton

Production Company: Finch

Genre: Storytelling