Innocean Australia Hooks Into Hyundai's All-New Sonata
Hyundai has launched the first phase of its All-New Sonata campaign with a charming 60 second spot.
Created by agency partner Innocean Australia and directed by Finch's Nick Ball, the spot highlights what can happen when you let someone else get behind the wheel of the Sonata.
Creative direct Scott Lambert says: "It's rare to get a chance to create a visual narrative that can tell such a charming little story. The idea, talent and music marry perfectly together."
The campaign will also include a dedicated spot for Hyundai's sponsorship of the ICC Cricket World Cup, which starts on February 14th, and this will be followed later by a digitally-led content component.
Advertiser: Hyundai Motor Company Australia
Brand Communications Manager: Kate Fabian
Managing Director: Oliver Mann
Marketing Coordinator: Luke Hartin
Senior Manager Marketing: Andrew Knox
Business Director : Tim Hiley
Creative: Mike Lind
Creative Agency: Innocean
Creative Director: Scott Lambert
Producer: Tania Templeton
Music and Sound
Composer: Jonathan Dreyfus
Sound Design: Song Zu
Editor: Seth Lockwood - Method
Director: Nick Ball
DOP: Ross Emery
Executive Producer: Rob Galluzzo
Producer: Julianne Shelton
Production Company: Finch