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Creative

Indian Actor Aamir Khan’s Selfie Game Is On-Point in Vivo Smartphone Campaign

BBH India launches two fun spots for the new Vivo V15 Pro

Indian Actor Aamir Khan’s Selfie Game Is On-Point in Vivo Smartphone Campaign

Global smartphone brand Vivo has marked the launch of its new V15 Pro phone in India with a campaign starring actor Aamir Khan. 

The Vivo V15 Pro is a game changer in the smartphone segment with not one but two breakthrough camera features – the world’s first 32MP pop-up selfie camera and the triple rear camera, a primo combination that is bound to deliver high quality images and videos even in super low light conditions.

Vivo has partnered with BBH India to create the launch campaign ‘#GoPop’, which consists of pre-launch teasers and two TVCs. The films play to the background track ‘Albatraoz’ by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features showcasing the brand promise of superior quality images. 


Nipun Marya, director – brand strategy, Vivo India, said: “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro. The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”  


Vasudha Misra, executive creative director, BBH Delhi, added: “We wanted to create a campaign that captures the stunning camera technology while giving youthful vibe to the brand. Visual exaggerations, the track Albatraoz come together with Mr Amir Khan to make this campaign Pop.”

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Post Production / VFX

Post Production Company: Do it on Post

Producer: Sharath Shankar

Production Company

Production Company: Crazy Few Films

Producer: Urfi Kazmi / Viraj Gawas

Director: Anupam Mishra

DOP: Tetsuo Nagata

Associate Producer: Sunny Shah

Line Production: Benetone Films (Bangkok) - Kulthep Narula

Sound

Sound Engineer: Tilak Goswami

Creative Agency

Creative Agency: BBH India

Chief Creative Officer: Russell Barrett

Executive Creative Director: Vasudha Misra

Strategist: Saumya Tyagi

Managing Partner: Russell Barrett, Subhash Kamath, Sanjay Sharma

CEO: Subhash Kamath

Managing Director: Arvind Krishnan

Head of Strategy: Sanjay Sharma

Writer: Vasudha Misra

Creative Partner: Rodrigues Robert, Aastha Gupta

Head of Production: Khvafar Vakharia

Business Partner: Sankalp Anand

Category: Consumer Electronics , Phones

Genre: Animation , Comedy , Musical , People , Visual VFX