Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Inappropriate Grandma Reminisces in New BMW Campaign from KBS+

kbs+, 2 years, 7 months ago

Spots part of new work being rolled out under Co-CCOs Dan Kelleher and Jonathan Mackler

Inappropriate Grandma Reminisces in New BMW Campaign from KBS+

KBS+ has recently launched its new BMW X5 "Back-Seat Driver" Campaign. This is the newest wave of work being rolled out under the new Co-Chief Creative Officers, Dan Kelleher and Jonathan Mackler. The spots feature a rather inappropriate grandmother as she reminisces on the old days much to the chagrin of her driving son.

The X5 TV spots "Leather," "Moonroof" and "Heads Up" follow the well-received work for the BMW i3 Super Bowl spot, 'Newfangled Idea'.


Advertiser: BMW

Creative Agency

Account Director: Christopher Belmore

Account Manager: Erin Finestone Kligman

Art Director: Evan Ortolani

Chief Creative Officer: Dan Kelleher and Jonathan Mackler

Content Director: (Exec) Robin Oksenhendler

Copywriter: Nick Marchese

Creative Agency: KBS+

Creative Director: Jason Slack/Laurence Gega

Executive Creative Director: Paul Renner

Group Account Director: Phillip Schaffer

Head of TV / Production: Jenny Read

Producer: (Sr) Melissa Tifrere

Music and Sound

Audio Post Production: Sonic Union

Sound Design: Stephen Dewey @ Machine Head

Sound Mix: Mike Marinelli


Edit Company: Mackenzie Cutler

Editor: Dave Koza

Executive Producer: Sasha Hirchfeild

Producer: Esme Wright

Post Production / VFX

Colourist: Adam Scott

Executive Producer: Melanie Wickham

Flame Artists: Jimmy Boland/Nathan Kane

Post Production House: The Mil NY

Producer: Jeremy Moore/Alex Badr

Production Company

Director: David Shane

DOP: Sebastian Pfaffenbichler

Executive Producer: Marc Grill

Producer: Kate Sutherland

Production Company: O Positive

Genre: Comedy