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Creative

Inappropriate Grandma Reminisces in New BMW Campaign from KBS+

kbs+, 2 years, 7 months ago

Spots part of new work being rolled out under Co-CCOs Dan Kelleher and Jonathan Mackler

Inappropriate Grandma Reminisces in New BMW Campaign from KBS+

KBS+ has recently launched its new BMW X5 "Back-Seat Driver" Campaign. This is the newest wave of work being rolled out under the new Co-Chief Creative Officers, Dan Kelleher and Jonathan Mackler. The spots feature a rather inappropriate grandmother as she reminisces on the old days much to the chagrin of her driving son.

The X5 TV spots "Leather," "Moonroof" and "Heads Up" follow the well-received work for the BMW i3 Super Bowl spot, 'Newfangled Idea'.





Advertiser

Advertiser: BMW

Creative Agency

Account Director: Christopher Belmore

Account Manager: Erin Finestone Kligman

Art Director: Evan Ortolani

Chief Creative Officer: Dan Kelleher and Jonathan Mackler

Content Director: (Exec) Robin Oksenhendler

Copywriter: Nick Marchese

Creative Agency: KBS+

Creative Director: Jason Slack/Laurence Gega

Executive Creative Director: Paul Renner

Group Account Director: Phillip Schaffer

Head of TV / Production: Jenny Read

Producer: (Sr) Melissa Tifrere

Music and Sound

Audio Post Production: Sonic Union

Sound Design: Stephen Dewey @ Machine Head

Sound Mix: Mike Marinelli

Offline

Edit Company: Mackenzie Cutler

Editor: Dave Koza

Executive Producer: Sasha Hirchfeild

Producer: Esme Wright

Post Production / VFX

Colourist: Adam Scott

Executive Producer: Melanie Wickham

Flame Artists: Jimmy Boland/Nathan Kane

Post Production House: The Mil NY

Producer: Jeremy Moore/Alex Badr

Production Company

Director: David Shane

DOP: Sebastian Pfaffenbichler

Executive Producer: Marc Grill

Producer: Kate Sutherland

Production Company: O Positive

Genre: Comedy