IKEA Products Get Their Groove On In This Quirky New Music Video
Get ready for the biggest housewarming party ever - the opening of Malaysia’s second IKEA store in Cheras, a suburb of Kuala Lumpur.
To celebrate the opening of the new IKEA Cheras store, BBH Asia Pacific has created a music video, featuring the brightest stars of IKEA stores – its products.
In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Said Tinus Strydom and Maurice Wee, Creative Directors, BBH Asia Pacific: "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."
Said Tracy Pang, Marketing Manager, IKEA Malaysia: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”
Account Manager: Jade Cheng, Cheryl Cheong
Art Director: Marcus Yuen
Business Director : Bibiana Lee
Copywriter: KC Hong, Ross Fowler
Creative Agency: BBH Asia Pacific
Creative Director: Tinus Strydom, Maurice Wee
Executive Creative Director: Scott Mcclelland
Producer: Wendi Chong
Project Director: Lesley Chelvan
Social: Josie Khng
Music and Sound
Music Production: Fuse Adventures in Audio
Executive Producer: Desmond Loh, Louis Kwan
Producer: Charles Renard
Production Company: Stink Shanghai
Category: Furniture , Home appliances
Genre: Music & Sound Design , Music performance