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IKEA Products Get Their Groove On In This Quirky New Music Video

BBH Singapore, 1 year, 11 months ago

Editors' Choice: Twerking pandas, lively lampshades & more star in BBH Asia Pacific & Stink Shanghai's new IKEA promo

IKEA Products Get Their Groove On In This Quirky New Music Video

Get ready for the biggest housewarming party ever - the opening of Malaysia’s second IKEA store in Cheras, a suburb of Kuala Lumpur.

To celebrate the opening of the new IKEA Cheras store, BBH Asia Pacific has created a music video, featuring the brightest stars of IKEA stores – its products.

In the execution, IKEA products dance and encourage you to ‘Get Che-ras to Cheras’. Said Tinus Strydom and Maurice Wee, Creative Directors, BBH Asia Pacific: "A catchy tune, a funny pun, a twerking panda. I think we used all the tricks in the book to make sure people know about the new IKEA Cheras."

Said Tracy Pang, Marketing Manager, IKEA Malaysia: “The music video fits perfectly with the occasion - to get Malaysians from all walks of life excited about the biggest housewarming party in Malaysia!”

Creative Agency

Account Manager: Jade Cheng, Cheryl Cheong

Art Director: Marcus Yuen

Business Director : Bibiana Lee

Copywriter: KC Hong, Ross Fowler

Creative Agency: BBH Asia Pacific

Creative Director: Tinus Strydom, Maurice Wee

Executive Creative Director: Scott Mcclelland

Producer: Wendi Chong

Project Director: Lesley Chelvan

Social: Josie Khng

Music and Sound

Music Production: Fuse Adventures in Audio

Production Company

Director: Nieto 

Executive Producer: Desmond Loh, Louis Kwan

Producer: Charles Renard

Production Company: Stink Shanghai

Category: Furniture , Home appliances

Genre: Music & Sound Design , Music performance