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Creative

Ice Cream Tree of Dreams Features in WMcCann's New Windows 10 Ad

McCann LATAM, 2 years ago

Agency teams with Microsoft to launch heartwarming film for the Brazilian market

Ice Cream Tree of Dreams Features in WMcCann's New Windows 10 Ad

What was your most incredible childhood dream? Microsoft sought inspiration in people’s most incredible dreams to show Windows 10’s new features, in a digital campaign created by WMcCann for the Brazilian market. The commercial, which is on air on the brand’s channel, presents the new version of the operational system and highlights, among many novelties, the browser ‘Edge’, which allows users to make handwritten notes on the screen and share them via e-mail or OneDrive.

The 90-second ad for the internet, alongside a 30-second version, shows how Windows 10 helps make one of these dreams come true. The character dreams of having an ice cream tree. So, her children use the Windows 10’s features to materialize the dream, together with Microsoft engineers. The film ends when the whole family enters a shed and surprises the mother with the actual tree. 


Creative Agency

Account Manager: Fabio Brito, Ricardo Munhoz

Account Managers: Maria Fernanda Papaleo, Manoela Amarante

Chief Creative Officer: Washington Olivetto

Creative: (VP) Guime Davidson

Creative Agency: WMcCann

Creative Director: Eiji Kozaka, Marcelo Conde

Creatives: Francisco Oliveira, Gustavo Cavinato, João Pires

Head of Production: Marcelo Hack

Planner: Debora Nitta, Lucas Machado, Juliana Meirelles

Planners: Giulia Queiroz, Pedro Carvalho

Music and Sound

Music Production: A9 Audio

Production Company

Director: Vitor Amati

DOP: Vitor Amati

Executive Producer: Edu Tibiriça

Production Company: BossaNovaFilms

Category: Computers , It, phones, Av and computers

Genre: Storytelling