HS1 Appoints Brand & Deliver for St Pancras International Campaign
HS1 has appointed Brand & Deliver to manage marketing activity at St Pancras International Station as part of their framework for a three-year period, following a competitive pitch process.
The campaigns, which will incorporate design, print and experiential marketing, will highlight the range of events at St Pancras International to an audience of domestic and international visitors. They will also focus on promoting the boutique shopping and dining opportunities within the station, drive traffic to the website and boost engagement on social channels.
Hayley Lawrence, Director of Events at Brand and Deliver, said: “We look forward to working closely with St Pancras International to build the brand as a lifestyle destination for Londoners and visitors.”
William Gordon, Marketing Manager at HS1, owners of St Pancras International, said: “We want to encourage the one million passengers who pass through the station each week, to stay a while and enjoy the fantastic bars and restaurants, boutique shopping and activities on offer.”
Category: Services, toursim , Travel
Genre: Digital , Experiential , Print