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How You Can Turn Your iTunes Playlist Into an Interactive Music Video, 2 years, 10 months ago

BBDO Germany's Interone develops MINI Collection Screendancer plug-in

How You Can Turn Your iTunes Playlist Into an Interactive Music Video

The creative agency Interone has developed for MINI Collection a plug-in which links together fashion, music and shopping in a new and unique way: the MINI Collection Screendancer. Now every playlist on iTunes can be an interactive music video. Real dancers perform directly in tune with the music! And not only that: with a simple click, the different, changing styles of the dancers can be viewed in detail – and also purchased. That's because each item of clothing is linked directly to the MINI Online Shop.

During playback of the music the iTunes Visualizer provides visual effects: the MINI Collection Screendancer replaces these animated graphics with real dancers – a genuine innovation. The plug-in analyzes the music and recognizes the rhythm and the music genre. Whether it is club music, rock, pop, electro, soul or hip-hop, the dancers adapt themselves to the particular beat. Thus, for the first time, a perfectly synchronized real-time music video is produced. The choreography is the work of the internationally acclaimed, London-based creative director and star choreographer Del Mak, who has collaborated with renowned musicians such as The Chemical Brothers and M.I.A. 

As Michael Ohanian, Chief Creative Officer at Interone, explains: "With the Screendancer we have created a completely new sales channel for the MINI Collection. This is an innovative idea with definite value added for our customers." 


Advertiser: MINI Collection

Creative Agency

Account Director: Fabian Schmid

Account Manager: Sven Dörrenbächer

Creative Agency: Interone

Art Director: Gökhan Aydin, Matthias Ragossnig

Chief Creative Officer: Michael Ohanian

Copywriter: Sebastian Kornherr

Creative Technologist: Thomas Fink

Executive Producer: Shin Oh

Producer: Andreas Bintz

Digital Production Company

App/Digital Production: Interone

Technical Lead: (Sr. Tech Project Manager) Florian Schleuppner, Linda Rapp

Post Production / VFX

Executive Producer: Martin Herzberg

Post Production House: Trixter Commercial

Producer: Kevin Krefta

Production Company

DOP: Jakob Süss

Executive Producer: (cloud) Jürgen Bertrams

Production Company: CraftWork, (Film) cloud

Production Manager: Steffen Gentis

Category: Clothing/fashion , Day/night wear

Genre: Apps , Digital