How Publicis Salles Chemistri Filled Brazil's Sky with Stories
April 23rd was the International Book Day. To put children from poor communities in touch with literature and encourage them to read more, the Brazilian NGO Pro-Livro decided to use those kids' favorite hobby - flying kites. In an ordinary morning, the Stories in the Sky project flew 500 kites through the skies of Santa Marta Community in Rio de Janeiro.
The kites were printed with children's tales from famous Brazilian writers, such as Ziraldo, Pedro Bandeira, Ana Maria Machado and many others. With the traditional kite fight (where one kite tries to cut the strings of others), every time a string is cut and the tales fall from the sky straight to the hands of the kids. After reading the kites, kids come back to play flying the stories back to the sky in order to reach more children afterwards. Apart from the book authors, eleven kite illustrations were made by famous brazilian studios.
Art Director: Marcelo Ferreira, Germano Weber
Copywriter: Cadu Vigilia
Creative Agency: Publicis Salles Chemistri
Creative Director: Antonio Correa, Luis Figueiredo, Hugo Rodrigues
Illustrator: Various studios
Music and Sound
Audio Post Production: Nova Onda
Production Company: Cinemarama
Category: Corporate and social , Education