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Creative

How Much Fun Can You Have with a Vacuum Cleaner? Quite a Lot Apparently

SuperHeroes Amsterdam/ NYC, 2 years, 5 months ago

SuperHeroes gets kids to show the fun side of cleaning with the LG CordZero

How Much Fun Can You Have with a Vacuum Cleaner? Quite a Lot Apparently

The complaint that cleaning is boring may be as old as dirt itself, but does that really mean cleaning can’t be fun? LG and international creative agency SuperHeroes put this fresh idea to the test in a new online film called ‘The Best Gift Ever’. 

The film marks the introduction of LG’s innovative LG CordZero, and the new campaign theme ‘Let’s Make Cleaning Fun Again’.

The humorous film presents the new LG CordZero as the perfect pal for making cleaning fun. To tell this story, the film was shot at six different children’s birthday parties over the course of a number of days. In a playful twist on the modern prank film, the children at each party are given a special mystery present. So, what’s in the box that gets the kids so excited?

The Best Gift Ever was created by SuperHeroes Amsterdam and directed by Rick Lenzing from production company In Case Of Fire. SuperHeroes has also created LG’s hugely successful 'So Real It’s Scary' viral series.


Creative Agency

Art Director: Ola Syse

Copywriter: Elliot Stewart-Franzen, Dimitri Hekimian

Creative Agency: SuperHeroes Amsterdam

Creative Director: Rogier Vijverberg

Producer: Severien Jansen

Strategist: Felipe Camara, Marieke Dekker

Music and Sound

Music Production: Studio De Keuken

Post Production / VFX

Producer: Kim Hinrichs, Scott McPherson

Production Company

Director: Rick Lenzing

DOP: Steve Walker

Producer: Arjan Oosterveer

Production Company: In Case of Fire

Production Designer: Krister Lima, Quentin Deronzier

Category: Cleaning products , Home

Genre: Comedy