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Creative

How Grey Argentina is Using LG's Smart TVs to Save a Sinking Island

Blur, 2 years, 3 months ago

Blur's Roi Ricci & Clara Aranovich direct short documentary to promote the LG SmartTV & save the small island of Tuvalu

How Grey Argentina is Using LG's Smart TVs to Save a Sinking Island

In a category where all brands try to make their Smart TVs stand out by boasting their features and technology, Grey Argentina had to set LG apart and find a different way to show the potential of the LG SmartTV.

So to promote the new line of TVs, the agency tried to register www.lgsmart.tv. That's when they found out that '.TV' doesn't stand for television, but for the domain name of a country that might disappear due to climate change. So, it was decided that the smartest thing a smart TV could do was to help it. 

Blur directors Roi Ricci and Clara Aranovich travelled to Tuvalu and made a documentary to tell the small island's story & ask for help. 


Creative Agency

Account Director: (General) Florencia Pereyra, Jorge Villar

Account Manager: Giselle Ezeiza

Art Director: Javier Garcia

Copywriter: Juan Manuel Quintero

Creative Agency: Grey Argentina

Creative Director: Lisandro Cardozo, Hernan Kritzer, Alejandro Devoto

Executive Creative Director: Diego Medvedocky

Producer: Juan Carlos Barrios, Patricio Browne

Project Manager: (Digital) Ayelen Privato

Production Company

Director: Roi Ricci, Clara Aranovich

DOP: Diego Robaldo

Executive Producer: Juan Manuel Menvielle

Producer: Juan Pablo Colombo

Production Company: Nunchaku

Category: Publications and media , Tv and radio