How FCB Buenos Aires' Amazing Children's Book is Helping Regrow Trees
Trees give so much to the world, including books. Now, thanks to FCB Buenos Aires and children’s book publisher Pequeño Editor, trees can grow from books. That’s right. A book that returns to nature what it took from it.
Check out the 'Tree Book Tree', a book for kids 8-12 that when replanted after it’s been read, will sprout a tree. The book is made with acid-free paper, jacaranda seeds and ecological ink.
Amazing, indeed. Now, trees and children can grow together.
Art Director: Emiliano Cortez
Copywriter: Dardo Perez, Daniel Arango
Creative Agency: FCB Buenos Aires
Creative Director: Diego Rubio, Sebastian Fulgencio
Executive Creative Director: Tony Waissmann
Group Account Director: Fabiana Antonelli
Music and Sound
Music Production: Twins Music
Producer: Jeronimo Montalvo
Director: Guido Cassini
Category: Books , Publications and media