How BBH London Unboxed 200 Years of Clarks History
For nearly 200 years, Clarks have held true to their founding values and done things their own way. It has been an incredible journey through revolutions and social upheaval, conflicts and chaos, disasters and triumphs. Now, for the first time ever, the brand’s most remarkable tales have been captured in an interactive multimedia experience, www.clarksunboxed.com.
Clarks Unboxed is a collection of 12 surprising, remarkable and true stories about the unconventional people, ideas and beliefs that have shaped Clarks and shaped the world. Delivered with spectacular craft, Unboxed weaves together storytelling, archive imagery and soundscapes into a seamless and richly immersive digital experience for desktop, tablet and mobile.
Unboxed introduces the two brothers from Glastonbury who started a business after a craze for their fluffy slippers; William, the young man who saved the family business without sacrificing his soul; and Alice, the uncompromising suffragist and social reformer. It allows users to discover the most beautiful shoe of the Roaring Twenties and Honor Blackman’s Kinky Boots. To be there at the birth of the adored and iconic Desert Boot, and the radical Wallabee, beloved of Breaking Bad’s Walter White. All true stories, all beautifully told.
Clarks Unboxed was created at BBH by a small, agile, in-house team of connected specialists. From initial concept through strategic and editorial planning to the writing, art direction, technical development and user experience design, the project sets fresh standards for branded editorial content.
Mel Exon, Managing Director at BBH London said: “This was an idea conceived, crafted and built with much love and skill. It's a standout example of our connected specialisms in action.”
Darren Day, Group Head of Marketing (Women’s) at Clarks said: “Clarks Unboxed is a celebration of our incredible heritage and shines a light onto the characters that have helped define Clarks over the last 190 years. It’s an unconventional tale and one we’re very proud to share with the world.”
Art Buyer: Katie Burkes
Art Director: Vinny Olimpio
Business Director : Kate Roberts / Paisley Wright
Copywriter: Richard Cable
Creative Agency: BBH London
Creative Director: Richard Cable & Vinny Olimpio, Jeremy Ettinghausen
Digital Developer: Tomasz Szarzynski, Jesse James, Glen Peterson
Head of Technology: Alex Matthews
Illustrator: Niek Van Wingerden
Interactive Director : Chris Meachin
Producer: Sam Bowden
Strategy Director: (UX) Matt Bertocchi, Anna Vogt
Music and Sound
Sound Design: James Cobbold @ 750mph
Print / OOH
Retoucher: Gary Meade, Alex Murray
Category: Clothing/fashion , Shoes