How Åkestam Holst Turned These Kids Into Mini Maestros in Just Five Weeks
Erik Satie’s Gymnopédie no 1. has been performed at some of the most impressive concert halls around the world. At grand Parisian parties in the 20’s and not the least in the modern cult movie The Royal Tenenbaums.
But in this new campaign from one of Sweden’s largest insurance companies Folksam, the spotlight turns in a different direction when the piece is performed by 3-4 year old kids with no previous musical experience. The campaign movie shows the toddlers performing live together on their grand pianos orchestrated by kapellmeister and composer Jan Risberg of the Royal College of Music in Stockholm.
"This was a five week project with small children without any musical or instrumental experience. For me it was never about creating the perfect performance, but rather about pushing our perspective, our creative boundaries and to create desire. Kids possess extraordinary capacity, through them we can all be inspired." says Jan Risberg.
Account Director: (Interactive) Henrik Adenskog
Account Manager: Frida Detter
Art Director: Johan Landin
Copywriter: Filip Laurent
Creative Agency: Åkestam Holst
Designer: Torbjörn Krantz
Planner: Jerker Winter
Producer: Leila Widgren
Project Manager: Linda Holmsten
Media Agency: Maxus
Director: Marcus Johnson
DOP: Fredrik Bäckar, (Docu) Erik Ericsson
Executive Producer: Christer Kildén
Producer: Gustav Appelgren, (Docu) John Mork
Production Company: Film De Liberté
Category: Finance/insurance , Insurance
Genre: Music performance , Stunts