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Hormel Chili Shakes Up Dinner Routines with Latest Campaign

BBDO Minneapolis created the 'Pour On' campaign

Hormel Chili Shakes Up Dinner Routines with Latest Campaign

The new HORMEL Chili campaign aims to bring people together by sharing food that promotes a good time. Created by BBDO Minneapolis and launched on January 20th, the spots feature real life moments where people could use an easy dinner upgrade to their typical dinner routine. Once they taste the HORMEL Chili, they’re hit with excitement that’s so uncontainable, they begin moving uncontrollably. Key production elements help bring seemingly impossible movements to life. This campaign gives HORMEL Chili a fun and enthusiastic edge that speaks to those they serve and positions the brand as the perfect simple and exciting dinner upgrade. So, open up a can of HORMEL Chili and Pour On!

“We created eye-grabbing visuals and paired them with earwormy audio to get more HORMEL Chili dogs into the mouths of our audience. I’m eating one right now as you read this.” said David Mackereth, creative director.

The new spots will run as part of a fully integrated campaign across broadcast, online video, digital display and social media.

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Creative Credits

Agency: BBDO Minneapolis

Client: Hormel Foods

Marketing Director: Jason Baskin

Senior Brand Manager: Sarah Johnson

Brand Manager: Justina Forsythe

Creative Credits

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth

Creative Director: Nathalia Resende

Producer: Peter McLarnan

SVP Group Account Director: Ali Siviter

Account Director: Matt Mullin

Planning Director: Theo Schweitz

Account Executive: Jenny Hogan

Assistant Account Executive: Eh Eh


Production Company: Picrow

Director: Fatal Farm

Executive Producer: Dal Wolfe & Anthony Ficalora

Editorial: Drive Thru

Editor: Mick Uzendoski

Sound Design: HiFi

Finish: Drive Thru

Colour: Company 3

Category: Canned Food , Food

Genre: Comedy , People