Honma Golf & DDB Group Korea Ask You Not to Hit Too Hard
The 'Don't swing too hard' humourous video execution shows the true strength of Honma Golf's Tour World TW727 with a shot that reaches all the way to the moon.
JB Jenong, CD at DDB Korea said, "Honma Golf is well known for making high standard golf club sets, but the power of these sets had not been communicated to the target audience in a relatable way before."
The new Tour World TW727 club sets are designed to assist amateur golfers be better at their game. The new range relates to the golfer that doesn't take his game too seriously but still wants to succeed.
Advertiser: Honma Golf
Account Manager: Sangkwon Lee & Seonghyun Cho
Creative Agency: DDB Group Korea
Creative Director: JB Jeong
Creative Team: Sunyoung Cho, Youngtai Hwang & Jiwon Tasha Kim
Designer: Seong Yun Oh
Executive Creative Directors: Andy Fackrell & Jongsang Yoo
Group Business Director: Jinho Jeon
Media Agency: OMK