Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Honma Golf & DDB Group Korea Ask You Not to Hit Too Hard

DDB Group Asia Pacific, 2 years, 5 months ago

In this recently created viral video to promote Honma Golf's new Tour World TW727 club set

Honma Golf & DDB Group Korea Ask You Not to Hit Too Hard

The 'Don't swing too hard' humourous video execution shows the true strength of Honma Golf's Tour World TW727 with a shot that reaches all the way to the moon.

JB Jenong, CD at DDB Korea said, "Honma Golf is well known for making high standard golf club sets, but the power of these sets had not been communicated to the target audience in a relatable way before."

The new Tour World TW727 club sets are designed to assist amateur golfers be better at their game. The new range relates to the golfer that doesn't take his game too seriously but still wants to succeed.


Advertiser: Honma Golf

Creative Agency

Account Manager: Sangkwon Lee & Seonghyun Cho

Creative Agency: DDB Group Korea

Creative Director: JB Jeong

Creative Team: Sunyoung Cho, Youngtai Hwang & Jiwon Tasha Kim

Designer: Seong Yun Oh

Executive Creative Directors: Andy Fackrell & Jongsang Yoo

Group Business Director: Jinho Jeon

Media Agency

Media Agency: OMK

Genre: Comedy