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Editors' Choice

Honda Cruises Through Revolutionary History In Powerful New Spot

Saatchi & Saatchi Worldwide, 2 years, 6 months ago

Editors' Choice: F/Nazca Saatchi travels through time with epic film directed by Claudio Borrelli

Honda Cruises Through Revolutionary History In Powerful New Spot

Honda has premiered its TVC for the brand’s new SUV: the HR-V.  The model is introduced with a cinematic film ‘Revolutions’, which positions the car as revolutionary in its category by juxtaposing the HR-V with some revolutionary events in history. The F/Nazca Saatchi & Saatchi campaign includes broadcast, cable television and print media.

Illustrating the concept “The revolution in your garage,” the film campaign illustrates how revolutionary the Honda HR-V is in the automotive segment: an urban SUV like no other on the market in Brazil, it arrives at a competitive price within its segment. It comes with the latest technology found only in luxury SUVs, particularly the electronic parking break, sporty design, comfort, spacious interior, and a multimedia dashboard with a 7” multi-touch screen, as well as other innovations.

According to Fabio Fernandes, President and General Creative Director at F/Nazca Saatchi & Saatchi, “The film was designed to be as aesthetically beautiful, seductive, and as modern as the HR-V.  And it is as grandiose as Honda’s plans to revolutionize this category. This excellent production, produced by Killers and directed by Claudio Borreli, reproduces epic scenes by meticulously reconstructing each time period. The Woodstock scene and Martin Luther King’s march on Washington are so faithful to the actual events that they appear to be archive footage.”

Besides the film, the campaign includes a digital interactive platform where the consumer is able to learn more about the car and “like” or share his or her favorite attributes.


Creative Agency

Account Manager: Marcello Penna | Marco Piza | Deborah Lia

Account Managers: Valéria Coutinho | Beatriz Altafini

Creative: Rodrigo Castellari | Theo Rocha

Creative Agency: F/Nazca Saatchi & Saatchi

Creative Director: Fabio Fernandes | Eduardo Lima

Creative Team: Eduardo Lima | Rodrigo Castellari | Theo Rocha

Creative Team (cont.): Toni Fernandes | Leonardo Claret

Media Planner: Fabio Freitas | Mauricio Almeida | Luana Gallizzi

Media Planners: Vanessa Higueiras | Henrique Fogaça | Gabriela Guedes | Luiz Fernando

Planner: José Porto | Guilherme Pasculli | Douglas Nogueira

Music and Sound

Audio Post Production: Tentáculo Audio

Composer: Tentáculo Audio

Post Production / VFX

Post Production House: Casablanca

Production Company

Art Director : Paulo Ribeiro

Director: Claudio Borrelli

DOP: Ted Abel

Executive Producer: Julia Tavares

Production Company: Killers

Category: Automotive , Cars

Genre: Action , Scenic , Visual VFX