Home Instead Senior Care Debuts Touching New Campaign by Energy BBDO
In a time where America’s population is aging rapidly—by 2020, 56 million Americans will be 65 and older and nine out of ten Americans 65 and older want to continue living at home for as long as possible, generating awareness of in-home care services becomes increasingly relevant.
As pioneer in the home care industry, Home Instead Senior Care is taking a fresh approach to helping seniors understand that their wish to stay in their home can become a reality. Today, the brand launches a new creative platform, “Home Stories,” which evocatively connects with seniors, demonstrating that we understand why staying at home is so important to seniors. Home defines who you are—it is where people spend some of the best moments of their lives, making memories with loved ones over time. It’s no wonder that many seniors can’t imagine ever moving out of their homes.
The platform launches with a heartstring-pulling, short film depicting a discussion between a daughter and son and their aging father about his care options. In the film, we meet a senior who shares the many emotional connections he has with his home, including with the third stair of the staircase, which for him, has carried a very special meaning throughout his entire adult life. Through the introduction of the Home Instead Senior Care CAREGiver, we witness the quality of life and experiences the senior can continue to have in his home.
This is the first work from creative agency partner Energy BBDO, who won the business last year. In addition to online video, the campaign includes TV, social, radio and print which will run throughout the US and Canada, as well as select global markets.
Category: Corporate, Social and PSAs , Health
Genre: Music & Sound Design , People , Storytelling