H+K Wins Pitch to Launch io Oil & Gas Consulting
Hill+Knowlton Strategies (H+K) London has won a competitive pitch process to become the communications and branding agency for io oil & gas consulting (io), a new consultancy for the offshore oil and gas industry.
H+K is steering the company launch, as well as developing and delivering a fully integrated communications plan and branding profile to build the presence of io, a GE Oil & Gas and McDermott venture.
The on-going programme comprises strategic brand counsel, B2B and external and internal communications activities including content development and management, media relations, managing social channels and building a new website. The work will be handled by a cross-agency team.
Simon Whitehead, Managing Director, Energy + Industrials at H+K commented, “io represents a bold and exciting new model in the energy industry and we’re excited about delivering a campaign that reflects this. Increasingly, H+K is working on fully integrated campaigns such as this that deliver real and tangible results for clients.”
Dan Jackson, Chief Executive of io said, “We wanted a disruptive launch into the offshore sector, and H+K has delivered that. With strong relationships in the offshore sector and an outstanding depth of knowledge in communications and branding, we are confident that they can now help us grow our profile, build customers and sales and attract new talent to the business.”