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Editors' Choice

Help Maurice Lévy Wrap Up Donations with Dual Screen Interactive Film

DigitasLBi, 2 years, 10 months ago

Editors' Choice: Publicis Groupe introduces its 2015 annual wishes 'The Very Good Wishes'

Help Maurice Lévy Wrap Up Donations with Dual Screen Interactive Film

Publicis Groupe is back with the latest season of its annual wishes featuring Maurice Lévy. A tradition that began as a simple recorded message from Mr. Lévy to the Groupe, has become a much-anticipated yearly rendez-vous, rooted in creativity, innovation and technology.

Like your favorite series, the character remains the same season after season- Maurice Lévy in his office with his wishes for the New Year. Publicis Groupe brings you “The Very Good Wishes” for 2015 - spreading joy this season by making a donation to the children served by Make-A-Wish, an organization that grants the wishes of children with life-threatening medical conditions in nearly 50 countries around the world.

“The Very Good Wishes” allows you for the first time to control a YouTube video on your desktop with your smartphone/tablet as the joystick. By syncing your device to “The Very Good Wishes”, you gain control of a carnival claw swinging around Mr. Lévy’s office as he gives his speech. The aim of the game is simple – agilely trap the stuffed animals around his office, helping Mr. Lévy wrap them up. With each catch, you’ll see the item slide seamlessly from the desktop to your mobile, wrapped up and ready to be shared on social media. After all, the more we work together, the better we do.

Aim well, and you might accidentally catch Mr. Lévy’s personal belongings and other hidden items around his office – his beloved candy jar, lamp, phone, Cannes Lion or other items – unlocking extra surprises in the video. Move the claw too much or too far, or even catch the Maurice Lévy himself...and you will see what happens!

Enjoy “The Very Good Wishes” and subscribe to the Publicis Groupe YouTube channel by clicking here.

To donate and help grant magical wishes to Make-A-Wish kids battling life-threatening medical conditions, click here.



Full Credits


DigitasLBi France/LostBoys

Mathieu Morgensztern – President

Laurent Nuyen – Executive Creative Officer

Nicolas Thiboutot – Creative Director

Frederick Lung & Philippe Pinel – Creatives

Chisato Tchisuya, Victor Miellin – Art Director

Emmanuel Azouvi – Graphic Designer

Amélie Cruchet, Sarah Coutin – Communications Manager

Alexandre Koch – Head of Interface Development

Brice d’Annoville – Interface Development Director

Branislav Popovski, Antoine Trebuchet – Technical Project Manager

Loup Rodolphe Thibault, Loic Lalevée, Gabriel Slama – Interface Development Coders

Regis Despres - Third Party Manager

Louis Blaise, Olivier Dubocage – Production

Jérémy Vissio – Motion


Prodigious

Pierre Marcus – President

Laurent Sequaris - GM & producer

Thierry Delesalle – Producer

Charlène Plozner – Production Officer

Matthieu Royer – Realisator

Carine Cottereau – Post-Production Officer Animation VFX

Fabien Cornec – Sound Designer


Publicis Groupe

Peggy Nahmany – VP, Communications Director

Sabrina Pittea – Communications Coordinator

Lindsay McCallum – Communications Officer

Marc Ehanno – Chef de Projet, RE:sources

Category: Charity , Corporate and social

Genre: Digital