Havas Media Wins Ubisoft’s Media Planning and Buying Account
Havas Media has been named media agency for Ubisoft, a leading creator, publisher and distributor of interactive entertainment and services. The contract spanning across 17 countries in Europe and Australia will incorporate Havas Media's full range of media, digital and specialist services. It will also involve the management and central coordination of all of Ubisoft's central and local media activation.
“We are very pleased to announce our partnership with Havas Media, said Geoffroy Sardin, Senior Vice President Sales & Marketing at Ubisoft. During the competitive pitch process the team were able to clearly demonstrate their vision that will provide answers to today’s challenges in the media landscape as well as supply us with insightful consumer understanding and meaningful connections through their approach to data driven content.
“We believe that Havas Media is the right partner for us to ensure our communications have the greatest possible impact."
Paul Frampton, CEO, Havas Media said: "We are thrilled to be working with Ubisoft and some of the world's most exciting gaming brands. We look forward to delivering the Havas vision of unifying data & content to create truly meaningful connections with loyal gaming communities and new audiences."
“We are pleased to be working with Havas as our new media agency in the UK,” said Rob Cooper, MD at Ubisoft UK. “They clearly understand the importance of data centric content strategy, we look forward to seeing what they can achieve with the great content we produce here at Ubisoft.”
Dominique Delport, Global Managing Director Havas Media Group comments: "In our more organic media landscape, the opportunities for forward thinking brands such as Ubisoft are unlimited. They create valuable and shareable content to a digitally active audience and operate in a perpetually evolving entertainment industry. Having another trusted partner join Havas Media's network is also testament to the success of our integrated approach that places content and data at the core of our structure and philosophy".
The account started April 1st 2015.