Havas Media NA Named Agency of Record for Safelite AutoGlass
Havas Media North America today announces it has been named media Agency of Record for Safelite AutoGlass, part of Safelite Group, Inc. Safelite Group is an automotive glass and claims management company based in Columbus, OH, and Safelite AutoGlass is the nation’s largest provider of vehicle glass repair and replacement services.
Havas Media was awarded the business as a result of its highly strategic approach to real-time planning and buying and paid social programs. Safelite has enlisted the media agency and its diverse range of specialty units to provide strategic guidance and performance marketing campaign management across traditional (TV, radio, print, OOH) and emerging digital channels (desktop, mobile, video, audio, display, search, and paid social).
Havas Media will assume responsibilities for all strategic planning and buying, along with digital and paid social media efforts, and will work with Safelite to drive sales through a strategic program of awareness-driving media campaigns, focusing on performance lead-driving channels to ignite sales. To accomplish these goals, the agency will tap several partners from its scalable network of specialty groups within the Havas Village, including its internal programmatic trading desk, Affiperf, for real-time media planning and buying, as well as its paid social media arm, Socialyze. This new business win strengthens an existing partnership between Havas Media Group and Safelite’s parent company, Belron, which includes business in several European markets.
“Havas brings world-class tools and talent to the table to both craft and measure the effectiveness of our media buys,” said Safelite’s Vice President of Customer & Brand Strategy Renee Cacchillo. Their expertise will allow us to further differentiate Safelite as a leader in the automotive industry and help to fuel profitable growth for the company.”
“This partnership with Safelite presents an exciting new challenge for the agency to deploy a strategic mix of media planning and buying initiatives to drive sales for a company that has proven itself a leader in its field time and time again,” said Lori Hiltz, CEO of Havas Media North America. “Our teams are eager to create custom future-facing media programs for this storied legacy brand.
Havas Media is known for its diverse and potent mix of media practices, counting clients including LVMH, Sears, DISH, Fidelity Investments and Reynolds Consumer Products on its roster.
Category: Automotive , Services