Havas EHS Debuts World’s First Interactive FaceTime Campaign
Havas EHS today announces its partnership with Southwestern Distillery to launch the world’s first interactive FaceTime campaign.
Celebrating Southwestern Distillery’s 100th batch of its award-winning Tarquin’s Gin, the FaceTime campaign enables drinkers to learn more about the individual character of the actual bottle they are holding. Drinkers will be able to speak directly with the maker of their bottle whilst sharing a glass of the gin.
Each batch of gin is hand-made, bottled and numbered with hand-written tasting notes on the labels. Together with hand-sourced botanicals which include local Devon violets the small batch nature of production makes each batch subtly different.
The campaign Taste with Tarquin, service and website will launch on Tuesday 25th November.
Peter Sells, Head of Mobile, Havas EHS commented: "Taste with Tarquin does exactly what it says on the bottle. We have re-invented the bottle label to tell the story of both the brand and the actual bottle you are holding, via a rich and compelling experience.”
Steven Bennett-Day, ECD, Havas EHS added: “Part of our development as an agency is creating experiences that use technology to tell stories in a new way. Connecting Tarquin, the artisan, directly to the consumer through mobile brings his warmth and knowledge into your tasting experience."
Tarquin Leadbetter, Founder, Southwestern Distillery, “Working with Havas EHS has been amazing. They understood from the start that at the heart of our brand is a genuine love of craft and that our objective is to create an experience for the customer that feels both personal and unique. Each one of our bottles has a story to tell and tastewithtarquin.com allows us to tell these stories in an incredibly compelling way. They really have reinvented the label on the bottle.”