Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Hailo Gives a Face to Taxi Drivers to Stand Against Driverless Cars

staging.lbbonline.com, 2 years, 7 months ago

Campaign fights against a driverless world by projecting cabbies onto city landmarks

Hailo Gives a Face to Taxi Drivers to Stand Against Driverless Cars

As George Osborne announces an extra £100 million worth of funding for driverless cars, leading taxi app Hailo has unveiled a series of ‘Face to Faceless’ portraits designed to stand up for the role of the driver and ‘remind the city that cabbies are part of its DNA’.

Projected onto landmarks frequently used to navigate the Capital by visitors, each taxi driver has been captured in a photographic style designed to represent their knowledge and the stories they can tell about London. Appearing on some of the most recognisable buildings in the city, the campaign shows how intricately weaved cab drivers are with the London experience and why this shouldn’t be threatened by faceless driverless technology.

Hailo CMO, Gary Bramall comments: “People don’t want robots; they need to know that their driver will get them from A to B safely and securely. Nothing can replace the relationship a passengers builds with their driver and we need to stand up for drivers.”

“Cabbies have been a part of this city for hundreds of years and the move towards driverless cars is killing not only an entire profession, but a huge part of Britain’s heritage.”


Advertiser

Advertiser: Hailo

Category: Automotive , Services

Genre: Experiential