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Creative

Gyro SF 'Brings Life Forward' in Stunningly Futuristic Toshiba Campaign

double E communications, 2 years, 7 months ago

ROOF Studio offers a behind-the-scenes look at their dreamed up near-future

Gyro SF 'Brings Life Forward' in Stunningly Futuristic Toshiba Campaign

Gyro San Francisco, ROOF Studio and Toshiba recently came together to build a dream world with “Bring Life Forward,” a digital campaign that enlivens Toshiba’s plans to create clean smart communities through green infrastructure. Together, Gyro and ROOF created a dream-like near-future, where we are taken on a journey guided by the Toshiba Hand, a symbol of technology and compassion optimizing the infrastructures of the world today.

Inspired by the endless possibilities of Toshiba’s technology, the imagery in the campaign parallels the wide range of Toshiba’s green solutions for cities and is inspired by technologies that exist today. It begins with a woman peering at a polluted sky through the window of a Toshiba office who is motivated to improve upon her environment. Her hand is transformed into a delicate robotic hand that, with a tap of a finger, transforms dusty coal plants into wind turbines, creates entire neighborhoods of solar powered homes, and lays infrastructures that compliment the Toshiba Smart Community, further illustrating the progression with a transition from ruddy muted tones to a vibrant landscape 


This film, which is a part of a larger digital campaign, masterfully conveys the technologies within Toshiba’s green initiatives. ROOF beautifully illustrated the effectiveness of Toshiba’s highly achievable vision. They worked closely alongside Gyro, JaM Japan and Toshiba to transform their still campaign to a wonderfully creative cinematic piece.  ROOF blended a mix of VFX, live action and detailed stock graphics to build a complex international aesthetic without traversing the globe for footage. The result was an ethereal and artistic campaign that provides viewers with hope for the future with Toshiba’s green initiatives.