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Creative

Guilty’s Benn Jae Directs Megan Gale in ‘True Match’

staging.lbbonline.com, 2 years, 5 months ago

The latest commercial for L’Oreal Paris via McCann features the brand's spokesperson discuss the story of her own skin

Guilty’s Benn Jae Directs Megan Gale in ‘True Match’

Guilty’s Benn Jae has directed the new TV and Cinema spot featuring Megan Gale, one of the international spokesmodels for L’Oreal Paris.

McCann chose Jae to direct this luscious looking piece, featuring the gorgeous Megan Gale, as she recounts the ‘story’ of her own skin.

Inspired by the international campaign featuring other spokesmodels Beyonce, Eva Longoria, Blake Lively and others, the immediate task was to produce a piece of higher standard than what Paris has been setting globally.

“Megan was a delight to work with, and I’m thrilled to deliver a piece that showcases her classic and flawless beauty” said Jae.

“I was searching for an intimacy within this spot that remained true to the international campaign, while sharing Megan’s story with honesty.”

Coming from a background in stills fashion and beauty, Jae was a natural choice for this project with his subtle skills brought to the fore.

Advertiser

Advertiser: L’Oreal

Brand Manager: Josh Croall

Director of Marketing: Cam Woods

Marketing Communications Manager : Kate Heliotis

Senior Brand Manager : Adorna Yip

Creative Agency

Account Director: Caroline MacMillan

Art Director: Katherine Parker

Copywriter: Jessica Gunn

Creative Agency: McCann

Creative Director: David Ponce De Leon

Executive Director: Jaclyn Currie

Head of Broadcast: Victoria Conners

Senior Account Manager: Alex Stott

Post Production / VFX

Colourist: Yoomin Lee (Fin)

Flame Artists: Richard Betts (Fin)

Production Company

Director: Benn Jae

DOP: David Nissen (Cosmic Paris)

Producer: Rohan Timlock

Production Company: GUILTY

Category: Beauty/health , Cosmetics

Genre: Storytelling