Guilty’s Benn Jae Directs Megan Gale in ‘True Match’
Guilty’s Benn Jae has directed the new TV and Cinema spot featuring Megan Gale, one of the international spokesmodels for L’Oreal Paris.
McCann chose Jae to direct this luscious looking piece, featuring the gorgeous Megan Gale, as she recounts the ‘story’ of her own skin.
Inspired by the international campaign featuring other spokesmodels Beyonce, Eva Longoria, Blake Lively and others, the immediate task was to produce a piece of higher standard than what Paris has been setting globally.
“Megan was a delight to work with, and I’m thrilled to deliver a piece that showcases her classic and flawless beauty” said Jae.
“I was searching for an intimacy within this spot that remained true to the international campaign, while sharing Megan’s story with honesty.”
Coming from a background in stills fashion and beauty, Jae was a natural choice for this project with his subtle skills brought to the fore.
Brand Manager: Josh Croall
Director of Marketing: Cam Woods
Marketing Communications Manager : Kate Heliotis
Senior Brand Manager : Adorna Yip
Account Director: Caroline MacMillan
Art Director: Katherine Parker
Copywriter: Jessica Gunn
Creative Agency: McCann
Creative Director: David Ponce De Leon
Executive Director: Jaclyn Currie
Head of Broadcast: Victoria Conners
Senior Account Manager: Alex Stott
Post Production / VFX
Colourist: Yoomin Lee (Fin)
Flame Artists: Richard Betts (Fin)
Director: Benn Jae
DOP: David Nissen (Cosmic Paris)
Producer: Rohan Timlock
Production Company: GUILTY
Category: Beauty/health , Cosmetics