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GS&P Cuts the Bull Sheet Around Paperwork with Adobe Campaign, 2 years, 6 months ago

Tongue-in-cheek online & print ads launch for Adobe's Document Cloud

GS&P Cuts the Bull Sheet Around Paperwork with Adobe Campaign

Today, Adobe launched a new series of online and print ad campaigns to coincide with the release of its new Document Cloud. Created with Goodby Silverstein & Partners, the Adobe Document Cloud campaign features four different messages like “This is Bull Sheet!” and “Initial This!” scrawled on common business forms and held up by anonymous employees who are displaying frustration with tedious paperwork and outdated document processes. 

Adobe Document Cloud is the solution to this problem by digitally streamlining processes to transform how people and businesses get work done – while also reducing resource consumption, paper waste, and costs.

Alex Amado, Senior Creative & Media Director, Adobe, said: “Everyone despises paperwork and mindless document processes, but they feel powerless to fix them. We wanted to illustrate this pain with our campaign, but also show there’s a new, smarter way to manage documents: Adobe Document Cloud. The ads bring to life the frustrations people feel every time they have to print a document, manually sign it, scan it back in, and e-mail it…you have this feeling of ‘Argh’ and ‘This is ridiculous'! We think this campaign taps into that frustration and that people will identify with the ads.”

“We wanted to show employees rising up against the paperwork and all the inefficiencies that come with it. They're not gonna take it any more.” Commented Will Elliott, Creative Director, Goodby Silverstein & Partners


Advertiser: Adobe

Creative Agency

Account Director: Joel Giullian

Account Manager: Chelsea Bruzzone, Cassi Norman

Art Director: Jen Hart

Business Affairs: Heidi Killeen

Copywriter: Jonathan Pelleg

Creative Agency: Goodby Silverstein & Partners

Creative Chairman: Rich Silverstein

Creative Director: Patrick Knowlton, Will Elliott

Designer: Angie Elko

Photographer: Claude Shade

Strategist: (Sr) Joe Gruchacz, Victoria Barbatelli, (Jr) Tara Hughes

Strategy Director: Anne Faricy

Category: Business and services , Software

Genre: Comedy , Print