GSD&M Announces Executive Promotions
GSD&M has announced two major moves. Jay Russell is moving from SVP/Executive Creative Director to EVP/Chief Creative Officer and J.B. Raftus from SVP/Chief Marketing Officer to EVP/Chief Marketing Officer.
In these roles, Russell and Raftus will continue to work alongside fellow GSD&M leaders CEO Duff Stewart and President Marianne Malina to enforce the agency’s approach to purpose-based marketing and renewed focus on ideas that make a difference.
Jay is a GSD&M boomerang. He returned to the agency in 2011 after helping launch the Windows phone during his brief tenure at Crispin, Porter & Bogusky/Boulder. As EVP/CCO, Jay will continue to push GSD&M’s creative department to come up with ideas that contribute to the agency’s momentum and provide solutions to clients’ business challenges.
J.B. has been with GSD&M nearly 25 years, with the exception of a one-year stint at McKinney in 1999. In 2014 alone, he led the agency to win multiple stellar accounts including Northwestern Mutual, Hampton Inn and Suites, Whole Foods Market, Chipotle and PetSmart.