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Creative

Grey London & Ryman Bring the Alphabet to Life with Beautiful Posters

Grey , 2 years, 8 months ago

Typographers, designers & art directors create unique posters for the company's Eco Font

Grey London & Ryman Bring the Alphabet to Life with Beautiful Posters

Ryman Eco is a beautiful, free, sustainable font that uses one third less ink than standard fonts and 27% less ink than the leading sustainable font. It’s estimated that if everyone used the font while printing, more than 490 million ink cartridges could be saved every year.

However, no typeface has ever entered widespread use without first engaging and being embraced by the design community. Helvetica, Futura and Century Gothic, for example, were all developed and adopted by designers long before they established themselves as popular, everyday fonts.

To highlight Ryman Eco’s credentials as a credible and aesthetically pleasing design tool, creative agency Grey London has enlisted the help of some of the UK’s most respected design practitioners.

The Alphabet Poster Project sees 26 handpicked typographers, designers and art directors each creating a unique poster featuring one letter from the Ryman Eco Alphabet.


Advertiser

Advertiser: Ryman

Creative Agency

Creative Agency: Grey London

Creative Director: Andy Lockley

Category: Retail and restaurants , Retail stores

Genre: Digital