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Greg Gray Captures the Value of Time in Beautiful Dialdirect Film

Velocity Films, 2 years, 9 months ago

Velocity director shoots a heartwarming tale through Joe Public

Greg Gray Captures the Value of Time in Beautiful Dialdirect Film

Dialdirect has given its brand positioning a complete overhaul with a promise to offer consumers insurance made easy. 


According to Carl Louw, Chief Marketing Officer for Dialdirect: “We’ve always strived to make our customer’s lives simpler.  We’ve now redefined this purpose so that we can offer our customers an even faster, more effective and more reliable insurance offering.  We’ve also revamped our logo.  Our new logo is symbolic of our new philosophy, as expressed in the slogan: ‘insurance made easy’.”


To launch the new brand positioning, Dialdirect in partnership with Joe Public and production house Velocity have created an advert, directed by Greg Gray, that illustrates how time is precious with the take home message that Dialdirect won’t waste it.  

“As an agency, we are in the busines of growing our clients’ business. We feel that the concept we have created is both an emotional and touching story that everyone can relate to in the fast-paced world we live in, where time has become a precious commodity. We worked with exceptional partners to craft and create a story which positions Dialdirect as a courageous, customer conscious brand,” says Pepe Marais, Chief Creative Officer at Joe Public. 

In terms of the Dialdirect product evolution, consumers will now have the ability to buy insurance online, anytime. There are three purchasing options to choose from – Easy Buy, Easy Build and Easy Bundle.  Consumers are able to select an insurance premium that fits their needs and budget. Consumers will also be able to view all of their policy details on the user friendly dashboard, log claims, chat online to a consultant, view service providers and request documentation.

“This is a start of creating a connection with the consumer,” concludes Louw.     


Advertiser: Dialdirect

Creative Agency

Agency Production: Joe Public

Production Company

Director: Greg Gray

Production Company: Velocity

Category: Finance/insurance , Insurance

Genre: People , Scenic , Storytelling