Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot
This holiday season, agency Chandelier has partnered with Hallmark to launch the humorous ‘#KeepsakeIt Together’ campaign.
The six spots celebrate the ‘perfectly imperfect’ moments that family and friends encounter each holiday season – from mom’s and baby’s first Christmas, to a gluten-free dinner and a selfie-taking grandma.
The campaign is being launched completely digital, which is a first for a holiday campaign by the brand, who has typically put all of their ad dollars in a TV push. There will also be a push over Snapchat, which is another first for Hallmark. The brand will be leveraging a sponsored Geofilter at major Christmas tree displays in 20 national markets, such as Rockefeller Center and Union Square in San Francisco, lasting from late November through Christmas.
Account Director: Alanna Lynch
Art Director: Marshall Bower
Creative: Chelsea Baken (Junior)
Creative Director: Michael Scanlon
Executive Producer: Sara Fisher
Producer: Linda Rafoss, Annie Bishop
Senior Account Manager: Kristen Ord
Music and Sound
Sound Engineer: Keith Reynaud
Sound Mix: Heard City
Edit Company: Cosmo Street Editorial
Editor: Justin Trovato, Zoe Mougin, Craig Deardorff, Aaron Langley
Producer: Luiza Naritomi
Director: Clay Weiner
DOP: Mandy Walker
Executive Producer: Shawn Tessaro, Holly Vega
Line Producer: Elana Halvorsen
Production Company: Biscuit Filmworks
Category: Retail and restaurants , Retail stores