Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

Heard City, 1 year, 11 months ago

Series of four ads from agency Chandelier and Biscuit Filmworks celebrate perfect imperfection of Christmas

Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

This holiday season, agency Chandelier has partnered with Hallmark to launch the humorous ‘#KeepsakeIt Together’ campaign.

The six spots celebrate the ‘perfectly imperfect’ moments that family and friends encounter each holiday season – from mom’s and baby’s first Christmas, to a gluten-free dinner and a selfie-taking grandma. 

The campaign is being launched completely digital, which is a first for a holiday campaign by the brand, who has typically put all of their ad dollars in a TV push. There will also be a push over Snapchat, which is another first for Hallmark. The brand will be leveraging a sponsored Geofilter at major Christmas tree displays in 20 national markets, such as Rockefeller Center and Union Square in San Francisco, lasting from late November through Christmas.





Advertiser

Brand: Hallmark

Creative Agency

Account Director: Alanna Lynch

Art Director: Marshall Bower

Creative: Chelsea Baken (Junior)

Creative Director: Michael Scanlon

Executive Producer: Sara Fisher

Producer: Linda Rafoss, Annie Bishop

Senior Account Manager: Kristen Ord

Music and Sound

Sound Engineer: Keith Reynaud

Sound Mix: Heard City

Offline

Edit Company: Cosmo Street Editorial

Editor: Justin Trovato, Zoe Mougin, Craig Deardorff, Aaron Langley

Producer: Luiza Naritomi

Production Company

Director: Clay Weiner

DOP: Mandy Walker

Executive Producer: Shawn Tessaro, Holly Vega

Line Producer: Elana Halvorsen

Production Company: Biscuit Filmworks

Category: Retail and restaurants , Retail stores

Genre: Comedy