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Got the Sniffles? Suck it up, says Fisherman's Friend, 1 year, 11 months ago

Revolver Films joins Toronto agency Giants and Gentlemen for a historical romp

Got the Sniffles? Suck it up, says Fisherman's Friend

As the cold and ‘flu season rolls in, Fisherman’s Friend is urging drips and drama queens to stop wallowing and to ‘Suck It Up’

The no nonsense campaign from Toronto agency Giants and Gentlemen is a trip through the ages that shows historical hard men battle their way past foes and ne-er-do-wells… without letting a case of the sniffles hold them back.

Revolver Films director James Brown shot the ad, which is part of a new long-term platform for the brand, developed by Giants & Gentlemen. This new positioning is designed to call upon the brand’s legacy, to forge emotional connection, that also goes with rational concerns like taste and effectiveness.


Brand: Fisherman's Friend

Creative Agency

Account Director: Steve Waugh

Art Director: JP Spanbauer

Copywriter: Brandon Tralman-Baker

Creative Agency: Giants & Gentlemen

Creative Director: Alanna Nathanson

Integrated Producer: Sumit Ajwani

Producer: Jonny Pottin


Editor: Mark Paiva

Post Production / VFX

Post Production House: Saints Editorial

Production Company

Director: James Brown

DOP: Helge Gerull

Executive Producer: Luc Frappier, Richard Cureton

Producer: Rob Allan

Production Company: Revolver Films