Google Pays Tribute to Unsung Heroes in O&M Mumbai’s #SpecialDelivery
The Great Online Shopping Festival (gosf), an initiative by Google started three years back is today one of the most popular online shopping festivals in the country. Many people work behind the scenes to make these shopping festivals a big success. A key element of the experience of shopping online, depends on timely delivery of the packages.
Sandeep Menon – Director, Marketing, Google India: gosf.in 2014 was a roaring success, with all partners seeing great engagements across product categories. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving.
Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of these unsung heroes of the e-commerce ecosystem. A special gift (a customised helmet with their name on it) was delivered to the homes of these delivery boys. The helmet was not just personalized but also visually designed to celebrate their journey.
Navin Talreja – President, Mumbai & Kolkata, Ogilvy India: Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.
To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned. The objective of this activity was to simply urge people to say, “Thank you”, to these heroes. And make it a #SpecialDelivery.
Sukesh Nayak – Executive Creative Director, Ogilvy India: Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this - the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.
Account Manager: Kunal Rasania, Madhavi Unni
Creative Agency: Ogilvy Mumbai
Art Director: Nobin Dutta, Noothan PR
Business Director : Hitesh Patel
Copywriter: Aratrika Rath
Creative Director: Talha Nazim, Manasi Kadne
Executive Creative Director: Sukesh Nayak
Group Creative Director: Rajiv Rao
Planning Director: Kawal Shoor
Director: Raaj A Chakravarti
Production Company: Asylum
Category: Online , Publications and media