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Creative

Google Pays Tribute to Unsung Heroes in O&M Mumbai’s #SpecialDelivery

Ogilvy & Mather Asia Pacific, 2 years, 9 months ago

New film directed by Asylum’s Raaj A Chakravarti

Google Pays Tribute to Unsung Heroes in O&M Mumbai’s #SpecialDelivery

The Great Online Shopping Festival (gosf), an initiative by Google started three years back is today one of the most popular online shopping festivals in the country. Many people work behind the scenes to make these shopping festivals a big success. A key element of the experience of shopping online, depends on timely delivery of the packages.

Sandeep Menon – Director, Marketing, Google India: gosf.in 2014 was a roaring success, with all partners seeing great engagements across product categories. We got a total of 1.4 crore visits to the site and the user engagement is up by 7 times compared to last year. All this was made possible due to collective efforts of all our partners. And this video is a small gesture to thank the unsung heroes who keep the wheels of this growing industry moving. 


Acknowledging their efforts and considering the thankless nature of the job, Google decided to celebrate the spirit of these unsung heroes of the e-commerce ecosystem. A special gift (a customised helmet with their name on it) was delivered to the homes of these delivery boys. The helmet was not just personalized but also visually designed to celebrate their journey.

Navin Talreja – President, Mumbai & Kolkata, Ogilvy India: Brands with a social conscience and a sensitivity to the ecosystems that make them work are being preferred (loved) by consumers across the world. Google is one such brand which has led many such initiatives. #SpecialDelivery is a special gesture by Google for the delivery boys who bring parcels of happiness to homes in India.

To  encapsulate the  entire  activity,  a  short  video  which  showcases the life of the delivery boy was commissioned. The  objective  of  this  activity  was to  simply urge  people to  say, “Thank you”,  to  these  heroes. And make  it  a #SpecialDelivery.

Sukesh Nayak – Executive Creative Director, Ogilvy India: Today, we all shop online and enjoy the comfort of it. But somewhere we forget to acknowledge the most important person in this - the delivery man. Our idea was to recognise them and thank these faceless people. The helmet was not just personalised but also designed to visually depict their amazing journey. The expression on their faces when we delivered this at their doorstep was just priceless. It made us realise, that a little thank you goes a long way.

 

Advertiser

Brand: Google

Creative Agency

Account Manager: Kunal Rasania, Madhavi Unni

Creative Agency: Ogilvy Mumbai

Art Director: Nobin Dutta, Noothan PR

Business Director : Hitesh Patel

Copywriter: Aratrika Rath

Creative Director: Talha Nazim, Manasi Kadne

Executive Creative Director: Sukesh Nayak

Group Creative Director: Rajiv Rao

Planning Director: Kawal Shoor

Production Company

Director: Raaj A Chakravarti

Production Company: Asylum

Category: Online , Publications and media

Genre: People